Top Social Platforms Among Gen Z: Insights for Catholic Vocations Directors
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The New Mission Field:
The Digital Space
A Vital Frontier for Today’s Vocations Directors
Once, missionaries crossed oceans to evangelize. Today, the mission field is right at our fingertips. Gen Z spends an average of 6.4 hours a day online. These spaces are not distractions but where real relationships are formed and meaning is sought.
If we want to walk with young people as they discern God’s call, we must be present and meet them where they are―not just transmitting information but creating encounters. As Pope Leo XIV said in his 2025 address to media professionals:
“Communication is not only the transmission of information, but it is also the creation of a culture, of human and digital environments that become spaces for dialogue and discussion.”
Digital outreach doesn’t replace in-person ministry―it strengthens it, creating a vital connection between this generation’s real-world experiences and their online lives. In many cases, today, it’s where the relationship begins.
Key Points: Engaging Gen Z in the Digital & AI Era
There’s a gap emerging between where young people are seeking answers and where the Church is offering them. When Gen Z has questions about identity, purpose, and even spirituality, they’re increasingly consulting AI rather than traditional faith communities. The data tells a compelling story:
Gen Z Seeks Meaning Online
Platforms like Instagram, TikTok, YouTube—and increasingly AI tools like ChatGPT—are where Gen Z looks for connection, inspiration, and answers to life’s big questions.
Spiritual Exploration is Happening in New Spaces
Questions like “What does it mean to live a vocation?” or “How do I know if God is calling me?” are being asked through AI.
Vocations Directors Must Meet Them Where They Are
This means engaging through social media and understanding how AI and digital platforms shape how young people explore faith. Create dialogue.
Personal Context is Key to Connection
Whether writing a homily, newsletter, email, or post— Gen Z isn’t looking for surface-level info—they want authentic, clear, and resonant content that reflects and speaks to their lived experience.
Don’t Miss this Opportunity to Guide Them NOW
Gen Z is already asking the right questions. The Vocations Office is uniquely positioned to respond—but must step into digital and AI-shaped environments with authentic, accessible content, present in these spaces to guide them toward Christ and discovering God’s calling for their lives.
Do This:
Outline steps to take this week to engage with Gen Z where they’re already searching for answers.
Wondering where they are?
Download our guide, “Top Social Platforms Among Gen Z: Insights for Catholic Vocations Directors,” to learn which platforms matter most and how to use them effectively.