Guiding Your Mission in the Digital Age
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Understanding Gen Z and Who They Turn To
There’s a gap emerging between where young people are seeking answers and where the Church is offering them. When Gen Z has questions about identity, purpose, and even spirituality, they’re increasingly consulting AI rather than traditional faith communities. The data tells a compelling story:
%
Trust AI tools like ChatGPT for guidance.
55% of Gen Z say they trust AI tools like ChatGPT for career advice, guidance on mental health, and spiritual inquiries (according to a 2023 poll by Insider Intelligence).
%
Believe AI can help understand identity and purpose.
70% of Gen Z believe AI can help them better understand complex topics like identity and purpose, especially when they feel they aren’t getting the answers they need from traditional sources like family or church (source: McKinsey & Co., 2023).