YOU CAN’T DO IT ALL … AND YOU SHOULDN’T HAVE TO.

If you find yourself as a one-man office, with little administrative support, or with other duties and responsibilities in parish life, you’ve quickly come to realize that you can’t do it all. Not to mention, creating engaging programs and messaging weren’t exactly a part of the coursework in seminary.

The tasks at hand are enormous:

Meeting the yearly goal of seminary entrants
Harnessing funding to support vocations ministry
Initiating contact with prospective men
Providing accompaniment of men through their vocational discernment at various levels of readiness
Creating digital outreach via emails and social media posts to engage men
Coordinating various events and retreats to nurture vocational discernment and to fundraise – and coordinating the marketing and registration of these events

And the list goes on.

You need and deserve a collaborator that brings the experience and expertise of an award-winning communications media company, that understands the Catholic space, your unique audiences, knows the ins and outs of the Church’s vocations ministry, and whose success is already proven.

Through segmented communications strategy and workflows, we will capture the unique information of those who jump into your net and get them into the engagement/cultivation funnel. This allows us to filter them accordingly while nurturing them along the process of their vocational discernment with continued, engaging content―leading them to a level of readiness for you to engage with them one-to-one.

You can’t do this alone.
The digital sea is vast—but the fish are out there!
We want to help you cast your net
in a way that gets real, lasting results.

Let’s Put Out into the Deep Together!

Not Just a One-Time Project

It’s an ongoing mission that cannot wait.

The Nike “lifestyle” wasn’t built in a day. Authentic, Catholic discipleship and answering one’s vocational call aren’t either.

Continued presence and outreach in the digital space is necessitated for finding, attracting, and engaging these younger generations of men.

Jesus spent 3 years forming His apostles—and we’ve found that it takes about the same to build a digital pathway that truly engages men and moves them toward discernment and mission.

A Regional Approach
Every diocese is different. We partner with you to develop a plan tailored to your needs and context.

Now imagine this:

A group of dioceses in your region, each with a dynamic CRM that automates and personalizes outreach to men.
Each diocese supported by our team of Catholic digital marketing experts who understand this generation and how to reach them.
Collaborative content, strategy, and shared costs—all working to invite men into reflection, fellowship, and discernment.

You deserve more than a list of potential leads based on suggestion. We provide you with a dynamic system of outreach, engagement, and cultivation, readying men to work with you one-to-one to discern their vocation.

Let's Get to Work!

WHY DO I NEED A NEW APPROACH?

Engaging Men Ages 16-30, Today

Young men today:

feel a sense of loss
experience isolation
search for meaning and purpose
lack mentors
look for fellowship
desire to explore the big questions of life in a trusted environment

Without a strong, consistent, and clear presence and voice of the Catholic church in the digital space, they are left to misinformation, indifference, secular ideologies, and distorted narratives shaping their lives. The church needs to establish her place in this space.

To reach them we must go where they are: the digital space.

“I will make you fishers of men.”

Jesus said, “I will make you fishers of men.” If we want to reach them, we must cast our nets in the right waters. Today, that mission field is online.

Some Statistics
Young men in this demographic don’t just visit the digital world—they live there. Online is where they learn, connect, explore ideas, and form identity. To engage them meaningfully—whether for vocational discernment, formation, or fellowship—we must meet them in their lived digital reality, not just show up.

98% of Gen Z individuals (ages 13–24) use the internet everyday, spending on average 6 hours and 40 minutes online.*
97% of Gen Z (ages 13–24) own a smartphone; about 84% view it as their most essential device.**

Over 90% of Gen Z are active on social media.***

74% of young men (ages 18–34) use social media daily^†
Social apps usage is 3-4 hours every day***

Usage among young U.S. men ages 18–34^†:

YouTube: 84%
Facebook: 69%
Instagram: 66%
TikTok: 56%
Also common: X/Twitter, Snapchat, Reddit, Discord, and LinkedIn
89% of Gen Z identify as gamers, averaging 3-6 hours/wk. These gaming and streaming spaces double as social hubs, especially appealing to young men.^††

The men you’re seeking are already out there—
swimming in a vast digital sea.

We’ll help you go where they are,
connect with them in ways that resonate,
and guide them to you and
toward deeper exploration of God’s call.

AN INTENTIONAL SHIFT IS NEEDED

…and to have a different outcome,

new approaches are necessary.

Are you ready?

Connect With Us

* https://media.market.us/gen-z-statistics/
** https://market.biz/gen-z-statistics/
*** https://simplebeen.com/gen-z-social-media-usage-statistics/
† https://www.ipsosisay.com/en-us/article/digital-media
†† https://www.linkedin.com/pulse/top-100-gen-z-marketing-statistics-2025-dan-barry-jxqnc/

The Digital Space

Why having a website and posting on social media isn’t enough…

Young men today don’t just need information—they need connection, authenticity, and formation over time. Passive content won’t lead them to discernment. They need consistent, strategic engagement that builds trust, speaks their language, and meets them where they are in their search for identity, purpose, and meaning, leading them to relationship―with God and other men like them.

Here are several key reasons why your digital presence matters:



Meeting Gen Z Men Where They Are

Gen Z is the most online generation in history. They go to the internet for answers, not just entertainment. If the Church isn’t there, others—often influencers or ideologies misaligned with faith—will fill the gap and shape their worldview.

If the Church is silent online, then someone else will shape their worldview.



Witnessing Authentic Faith in a Distracted World

In the noise of social media, Gen Z craves authenticity. A consistent digital voice allows the Church to offer authentic witness, clarity, and hope in contrast to the confusion and relativism they often encounter.

They are drawn to real stories, real people, and real transformation.

A strong online presence lets the Church showcase joyful, virtuous, and purpose-driven lives―men with meaning and purpose; men they, too, can become.



Building Trust and Belonging

Gen Z men are often skeptical of authority and hesitant to commit without consistency and trust. A digital presence that is relational, not just informational, builds familiarity and credibility over time.

Consistency matters—sporadic content feels inauthentic.

Trust is built when the Church shows up regularly, engages meaningfully, and reflects genuine care for the person, not just the message.



Creating a Culture of Vocation

Many young men struggle to even imagine themselves as priests or religious, partly because they rarely see it lived out outside of Mass.

Digital storytelling can:

Highlight real role models
Share authentic vocation journeys
Show the beauty of a life lived for God

Vocation becomes relatable when it’s visible, and most impactful through relationship.

The #1 influencer for young men, today, in discerning a vocation to the priesthood.



Combat Isolation with Brotherhood

Many Gen Z men feel lost, anxious, or misunderstood. A strong online Catholic presence can affirm their identity, call them to virtue, and connect them to real-life brotherhood.



Evangelize the “Digital Nations”

Christ’s command to “go and make disciples” now includes platforms like YouTube, TikTok, and Discord. To reach young men today, the Church must speak their language, in their world, with eternal truth. That doesn’t mean occasional online presence or informational output—it means communicating clearly and boldly through engagement, on platforms they actually use, calling them out of isolation and into relationship.

A consistent digital presence allows the Church to:

Reach young men where they are
Model virtue and purpose-driven lives
Build trust through authenticity
Inspire vocations through visible witness
Lead men from curiosity to calling

Without a digital presence, the Church risks going unheard—right in the very places where these men are most open to hearing God’s voice—and discovering who they were made to be.

The men you’re seeking are already out there—
swimming in a vast digital sea.
We’ll help you go where they are,
connect with them in ways that resonate,
and guide them to you and
toward deeper exploration of God’s call.

AN INTENTIONAL SHIFT IS NEEDED

…and to have a different outcome,

new approaches are necessary.

Are you ready?

WE HAVE THE SOLUTION

Don't Be Afraid to Talk with Us!

A New Method to an Ancient Sport

Fishing for men, today, requires a new method. The initial approach of “Have you ever thought of becoming a priest” used to work well – for centuries – for engaging men in their vocational discernment. But it presupposed they were, in some way, ready for the question.

With the degradation of the culture, where the foundational, formative support is lacking, we can’t start there anymore. Men, today, need opportunities to discover meaning and purpose in their lives, to build their character, to have virtues and values instilled, to discern what healthy and virtuous masculinity looks like, and to deepen their relationships with Christ and His Church – all leading them to a point of readiness to discern God’s calling for their lives.

This is where both digital and in-person programs, events, retreats, and other intentional efforts to nurture men’s engagement and formation are key to vocational ministry, no matter their level of readiness, to draw them in to validate their purpose and God-given vocation for their lives. With our extensive connections, we are able to provide you with already-developed programs and initiatives that can support your ministry and meet this important, fundamental need to grow your base.

Let’s get you started!

Don't Be Afraid to Talk with Us!

Different Fish Need Different Kinds of Bait.

Attracting & Catching Men, Today

Reaching men ages 16–30 in the digital space isn’t about one broad, inspirational message—it’s about knowing who you’re speaking to and how to speak to them. Just as every fisherman knows different bait attracts different fish, so too does effective recruitment and retention require audience segmentation.

This generation of men isn’t a monolith. Some are searching, some are skeptical. Some are drawn to stories, others to facts. Some respond to bold challenges, others to quiet witness. Their interests, habits, and values vary widely—so your message must be tailored, not generic, if it’s going to land.

Think of it like preaching a homily to a diverse crowd—what resonates with a father of four may not touch the heart of a college freshman. The same principle applies digitally. Targeted content, informed by real data and ongoing engagement, allows you to connect with men where they are, speak their language, and walk with them toward where they’re meant to be.

The more you learn about who’s engaging, the more effective your message becomes—and the greater the chance of real transformation.

This is the work of digital recruitment of men for discernment: not just casting the net, but casting it strategically, repeatedly, and intentionally.

Let's Have a Conversation!

FEEDING THE FISH

Now that we’ve caught them, they need to be nurtured and fed along their journeys.

First, we assess where they will swim best among the pool of men you’ve caught, who have entered your funnel―we filter them accordingly and place them into the appropriate stream, or workflow.

Workflows are created for the men, based on a filtering system, assessing their level of readiness for engagement with you, personally, and their engagement with your digital content, outreach, and events.

As they work themselves downstream, relevant content and events are created for you to nurture their formation and development along their discernment process. With automated and tailored messaging, newsletters, video clips, and other content, your men will feel engaged and accompanied by you throughout the process.

And, what’s so helpful is that all of this is done for you – all of it with your input and approval! It’s like having an extended team of your office doing all of this outreach, assessment, and nurturing!

We provide messaging that resonates
with those already in your pool
and for those in the deeper waters
where you’ll cast your net.

Let's Start with a Conversation!

WHERE ARE THE FISH?

ARE YOU USING THE RIGHT BAIT AND ACCURATE NAVIGATION?

Fishing for men, in this new generation and digital age, requires using a variety of bait, a new way of casting your net, and using accurate navigation.

We live in a digital age, and the tides have radically changed how we need to fish for the men of this generation. The methods that worked when you were discerning—outside the digital space—will no longer yield the catch or at the rate your diocese needs to survive and thrive. The mission field has shifted, and so must your approach.

To truly resonate with your audience, you need messaging crafted for the different types of men within it. One blanket message won’t work. We help you understand these men—pinpointing their online habits and interests—so you can spark real engagement.

This isn’t about casting endlessly and hoping for a bite. It’s about knowing exactly where to fish, and using the right bait—imagery, video, and content—that draws men from casual engagement into active discernment. With the right communication plan and strategy, you’ll expand your reach, cast your net wider, and venture into deeper waters—equipped with proven bait, tools, and navigation.

“Put out into deep water and lower your nets for a catch.“

Simon said in reply, “Master, we have worked hard all night and have caught nothing, but at your command, I will lower the nets.“

When they had done this, they caught a great number of fish and their nets were tearing. – LUKE 5:4-6