The Hybrid Education Challenge

The Archdiocese of Boston was ready to launch a Catholic school for middle and high school students. We were tasked with the challenge of developing a brand new name, logo and enrollment campaign to get their education program off to running start. They not only needed firm brand guidelines established, but also a widescale awareness campaign, and complete with omnichannel tactics, and to be able to track their leads for future targeting.

The Hybrid Education Solution

After a thorough branding workshop to discover their branding message, Renegade helped the client land on a name for their new school. A new logo, tagline and style guide were established. Renegade also developed a comprehensive branding campaign, including a new website, email marketing, social media advertising and display ads.


Our campaigns drove increased engagement on all fronts

  • Over 400 leads generated from the email campaign​
  • Over 30,000 impressions on their website from over 25,000 unique users
  • Despite a late start in enrollment season – and not having an established brand – Lumen Verum Academy was able to hit their fall enrollment goals
  • Brand Development
  • Omnichannel Marketing
  • Lead Generation
  • Enrollment Strategy
  • Competitive Analysis
  • Web Design & Development

I wanted to take a minute to write to tell you how absolutely beautiful the LVA website is – I think it’s the most beautiful website I’ve seen. I’ve learned much from working with you all and truly​ appreciate your talent and work ethics. Thank you for all your hard work – it most certainly shows in the finished product.

Stephanie Whelan

Chief of Staff