The Nike “lifestyle” wasn’t built in a day. Authentic, Catholic discipleship and answering one’s vocational call aren’t either.
Continued presence and outreach in the digital space is necessitated for finding, attracting, and engaging these younger generations of men.
Jesus spent 3 years forming His apostles—and we’ve found that it takes about the same to build a digital pathway that truly engages men and moves them toward discernment and mission.
A Regional Approach
Every diocese is different. We partner with you to develop a plan tailored to your needs and context.
Now imagine this:
You deserve more than a list of potential leads based on suggestion. We provide you with a dynamic system of outreach, engagement, and cultivation, readying men to work with you one-to-one to discern their vocation.
Young men today don’t just need information—they need connection, authenticity, and formation over time. Passive content won’t lead them to discernment. They need consistent, strategic engagement that builds trust, speaks their language, and meets them where they are in their search for identity, purpose, and meaning, leading them to relationship―with God and other men like them.
Here are several key reasons why your digital presence matters:
Gen Z is the most online generation in history. They go to the internet for answers, not just entertainment. If the Church isn’t there, others—often influencers or ideologies misaligned with faith—will fill the gap and shape their worldview.
If the Church is silent online, then someone else will shape their worldview.
In the noise of social media, Gen Z craves authenticity. A consistent digital voice allows the Church to offer authentic witness, clarity, and hope in contrast to the confusion and relativism they often encounter.
They are drawn to real stories, real people, and real transformation.
A strong online presence lets the Church showcase joyful, virtuous, and purpose-driven lives―men with meaning and purpose; men they, too, can become.
Gen Z men are often skeptical of authority and hesitant to commit without consistency and trust. A digital presence that is relational, not just informational, builds familiarity and credibility over time.
Consistency matters—sporadic content feels inauthentic.
Trust is built when the Church shows up regularly, engages meaningfully, and reflects genuine care for the person, not just the message.
Many young men struggle to even imagine themselves as priests or religious, partly because they rarely see it lived out outside of Mass.
Digital storytelling can:
Vocation becomes relatable when it’s visible, and most impactful through relationship.
The #1 influencer for young men, today, in discerning a vocation to the priesthood.
Many Gen Z men feel lost, anxious, or misunderstood. A strong online Catholic presence can affirm their identity, call them to virtue, and connect them to real-life brotherhood.
Christ’s command to “go and make disciples” now includes platforms like YouTube, TikTok, and Discord. To reach young men today, the Church must speak their language, in their world, with eternal truth. That doesn’t mean occasional online presence or informational output—it means communicating clearly and boldly through engagement, on platforms they actually use, calling them out of isolation and into relationship.
A consistent digital presence allows the Church to:
Without a digital presence, the Church risks going unheard—right in the very places where these men are most open to hearing God’s voice—and discovering who they were made to be.
The men you’re seeking are already out there—
swimming in a vast digital sea.
We’ll help you go where they are,
connect with them in ways that resonate,
and guide them to you and
toward deeper exploration of God’s call.
…and to have a different outcome,
new approaches are necessary.
Are you ready?
Now that we’ve caught them, they need to be nurtured and fed along their journeys.
First, we assess where they will swim best among the pool of men you’ve caught, who have entered your funnel―we filter them accordingly and place them into the appropriate stream, or workflow.
Workflows are created for the men, based on a filtering system, assessing their level of readiness for engagement with you, personally, and their engagement with your digital content, outreach, and events.
As they work themselves downstream, relevant content and events are created for you to nurture their formation and development along their discernment process. With automated and tailored messaging, newsletters, video clips, and other content, your men will feel engaged and accompanied by you throughout the process.
And, what’s so helpful is that all of this is done for you – all of it with your input and approval! It’s like having an extended team of your office doing all of this outreach, assessment, and nurturing!
We provide messaging that resonates
with those already in your pool
and for those in the deeper waters
where you’ll cast your net.
