Fish Food.

Fish Food. Once we get men to bite the hook and enter your funnel, we need to feed them – to nurture them along the way. First, we assess where they will swim best among the pool of men you’ve caught, who have entered your funnel, placing them into the appropriate...

Different Fish Need Different Kinds of Bait.

Different Fish Need Different Kinds of Bait. Different men require different messaging. This is what we call audience segmentation. Just as you’re aware of the various types of people who come to Mass every Sunday, it’s a real challenge to prepare a homily that will...

A New Method to an Ancient Sport

A New Method to an Ancient Sport Fishing for men, today, requires a new method. The initial approach of “Have you ever thought of becoming a priest” used to work well – for centuries – for engaging men in their vocational discernment. But it presupposed they were, in...

A NEW APPROACH

WHY DO I NEED A NEW APPROACH? You know the problem and challenge of vocational discernment all too well – we’re experiencing a drastic decline with every passing year. We’ve seen a drastic shift in the culture – away from instilling and living out the holistic values...

You Can’t Do It All

YOU CAN'T DO IT ALL ... AND YOU SHOULDN'T HAVE TO. If you’re a one-man office, with little administrative support, or with other duties and responsibilities in parish life, you’ve probably come to realize that you can’t do it all. Not to mention, creating...